Britney Spears’ new fragrance, Private Show, is launching exclusively at Kohl’s on July 25th. It’s the pop star’s 20th fragrance.

In a brilliant tie-in, Spears’ new single is also called Private Show. Spears’ just released this 1-minute promo video for the fragrance, below, which she debuted on her Instagram. It will air as a television commercial – watch it below, from ET’s YouTube channel.

At the end of the video, Spears spins on the stage – and the faceted bottle appears, also spinning. The song, Private Show, will appear on Spears’ 9th studio album, dropping this fall.